Bargain shoppers who filled their baskets on Shein and Temu for years without a customs bill now confront a new reality. Since 1 July 2026, every parcel worth less than €150 arriving from a non-EU seller carries a flat €3 customs duty, ending the exemption that let billions of small packages slip into the bloc duty-free.
The scale of that loophole had grown hard to ignore. Nearly 5.9 billion low-value items entered the EU from third countries in 2025 without paying a single euro in duty, roughly 12 million parcels a day and more than four times the 1.4 billion counted in 2022. More than nine in ten of those packages originated in China.
The Council agreed the measure in December and gave it final sign-off in February, framing the €150 threshold as a subsidy for foreign platforms that undercut European retailers. You can read the Council’s reasoning in its February statement.
The €3 charge is a temporary fix rather than the final design. It applies per customs declaration line until 1 July 2028, buying time while the Commission builds a permanent duty regime tied to its wider customs union overhaul.
A second cost is close behind. The Commission expects a separate handling fee of around €2 per parcel from November, which would push the combined charge toward €5 for a single low-value item once both layers apply.
Whether the duty changes shopping habits is another question. Early signs suggest the fast-fashion giants can absorb or route around it, as Euronews reported. Shein certified European and US warehouses for its semi-managed sellers in late May, and Temu already fulfils the bulk of its EU orders from a continental warehouse network, so many goods no longer cross the border as tiny individual parcels.
Analysts therefore expect both platforms to keep gaining European share through the third quarter, even as the duty bites. The rule reshapes the paperwork and the logistics more than the price tag consumers ultimately see.
For national customs services, the harder task is enforcement. Twelve million parcels a day leave little room for manual checks, and the Commission is leaning on advance electronic data from sellers to calculate the duty before goods land. Member states that lag on that digital plumbing risk bottlenecks at ports and postal hubs over the summer.
The retail lobby has welcomed the shift while warning it arrives late. Domestic sellers spent years arguing that a Belgian or German shop charging VAT and stocking safety-tested inventory could never match a €4 dress shipped duty-free from Guangzhou. The new customs duty narrows that gap without closing it.
The measure marks one of the most visible consumer-facing changes to Europe’s customs union in a decade, and its real test will come in the autumn, when the November handling fee and the peak shopping season collide.




