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LATEST
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Safety Gate Alerts Hit Record 4671 as Cosmetics Lead Recall Surge

Cork: The Irish market-surveillance team that pulls a constant stream of cross-border product files from the European Commission’s secure portal had a busier-than-usual quarter, and the annual Safety Gate report just released by the Directorate-General for Justice and Consumers helps explain why. Notifications under the rapid-alert system reached 4,671 in 2025, the highest figure since the network was established in 2003 and a notable jump on the 4,138 alerts recorded the year before. The report frames the rise not as a deterioration of product safety but as evidence that national authorities are finally catching up with the realities of cross-border e-commerce.

Cosmetics took the top slot for the second consecutive year, accounting for just under thirty per cent of all alerts, with toys and electrical appliances completing the podium. Within the cosmetics file, undisclosed concentrations of preservatives and prohibited fragrance allergens drove most of the listings, alongside a growing number of skin-lightening products containing hydroquinone above the permitted threshold. Toys produced new entries for small parts choking hazards and for chemical migration in plush items sold through dropshipping platforms. Electrical alerts were dominated by chargers and power banks failing creepage and clearance tests, often traced back to manufacturers operating outside the Union.

The Commission used the data release to signal that enforcement of the General Product Safety Regulation, which has been fully applicable since 13 December 2024, is now bedding in. The Regulation imposes obligations on online marketplaces to designate a responsible person inside the Union for non-Union sellers and to remove dangerous offers within two working days of a notification. Compliance varies sharply between platforms. The annual report includes a new traffic-light scoreboard that ranks the major marketplaces on response speed and on the proportion of listings reinstated after takedown. The two largest cross-border platforms moved into the amber band, while three mid-sized players slipped to red, prompting a fresh round of structured dialogues that the Commission is expected to formalise into voluntary commitments by autumn.

The geography of risk has also shifted. Around forty per cent of alerts involve products of declared Chinese origin, a share consistent with previous years, but the share of products with no identifiable origin or with falsified labels jumped by seven percentage points, an indicator of the rise in micro-fulfilment networks that fragment supply chains. Customs authorities argue that the new Union Customs Code reform, due for political agreement before the end of 2026, will sharpen their ability to act on Safety Gate intelligence at the point of import. Consumer organisations are already pressing for a mandatory data-sharing rail between Safety Gate and the EU Single Window for Customs.

Member states are taking different paths inside the same framework. France issued the highest number of national measures, followed by Germany and Hungary, while smaller administrations relied heavily on cross-border coordinated actions launched under the Consumer Protection Cooperation network. Ireland, Belgium and the Netherlands have all increased their dedicated personnel for online surveillance, in part funded under the Single Market Programme. Spain reorganised its enforcement structure last year to combine cosmetics, toys and electrical product surveillance into a single unit, a model that the Commission is studying with interest.

Legislative follow-up is already being drafted. The Commission has signalled that the next iteration of the Safety Gate IT infrastructure will support machine-readable risk assessments, allowing artificial intelligence triage of incoming notifications and faster pattern recognition across product categories. A pilot is running between three national authorities, and the lessons will feed into the procurement of a new platform expected to go live in late 2027. For the Cork team monitoring incoming consignments, the immediate consequence is that more alerts will arrive faster, with more structured data attached, and the question of whether national resources can keep pace is now the live debate.